Orgianal title: Power Bank supply manufacturers how to protect brand integrity
What is brand integrity?
Is the brand trusted level. Popular, because of the brand and the consumer to buy the product, the company products to be worthy of the trust of consumers to the brand , especially in terms of quality more disappointed by consumers of the brand , its brand integrity and strength is lower, as is a liar , with bad faith brings people feel the same do not fly .
In the present popular Power Bank market today , if the Power Bank products no guarantee of quality, as a Power Bank with the consumer brand manufacturers take what they say they are brand. In the "brand" flood era , how to allow consumers to purchase long-term use can always trust the brand, how can we protect the integrity of the brand power ?
Power Bank superior UNOs Company domestic brand manufacturers responsible Jiaoshu Feng said: We assured and convinced that there can be no quality brand , the implementation of the production site 8S management , fine -site control to ensure product quality, is to protect the brand integrity method !
Rapid development of the sense of urgency can not be avoided
Shenzhen UNOs Technology Co., Ltd. focused Power Bank development、production, committed to creating high value brand power bank. Start their own production technology and superior product design, that quickly open the market and to maintain market share steady and rapid growth , brand influence also increase day by day . At the same time , UNOs Company also put forward higher requirements on market for superior product quality , although , there are now only a very few consumer feedback has UNOs Company's product quality problems, but UNOS's CEO keenly aware that if this problem is not sufficient enough attention, and when not explicitly given in the solution , the enterprise has the power of the brand's credibility will be questioned and challenged become the bottleneck and shackles in the market.
Enterprise has two markets, eyes locked managementof 8S
Enterprise has two "market" , a market , an own factory market . Most essential, Most important and Most basic management at the production procedure . How to prevent hardship , how to achieve the goal of zero defect products? UNOs has thinking about the technical, supervisory , process and other issues , UNOs's CEO eyes locked in the 8S management.
"8S" management is 8 item management collectively: Selton, Selo, Selket, Shitsnke, Safe, Save, Study.
Doing business management knows , starting from site management , creating clean, tidy, comfortable , reasonable workplace and environment, through the environmental impact of people to improve the quality of people , so that enterprises have a comprehensive development is the implementation of "8S" Management mind. 8S management site management model , combined with the actual import and seriously implement 8S management , enterprise high-quality production is a fundamental guarantee , have a solid basis of quality , we can protect brand integrity .
Attaches great importance to 8S management, full participation , in order to standardize and guide system as
Before the thing completed , it must be a high priority as the premise, to unify their thinking , UNOs Company from top to junior staff , all the action, as 8S management import and implementation contribute. Senior levels in company was personally, combined with relevant management personnel at all levels set up a company 8S management implementation leadership team, team members perform their duties, through a series of overall planning , organized to promote 8S manage the import process . To enable employees to fully understand the meaning and content 8S management , UNOs Company organized 8S management foundation knowledge training , and the training results of exams, excellent staff to give material rewards. To ensure that management is not a momentary whim 8S , UNOs Company strict management system , as a site management norms and guidance throughout the site has always been.
8S management are not the same before and after the style of
When everyone thought that technology is king , worked tirelessly to break through the technical field , but found resistance to total slightly restricting the overall process , UNOs are good at from the general direction of thinking and seeking truths source of resistance , but often ignore things around , the former production site because there is no strict norms and corresponding standards , resulting in irregular placed , not marked , garbage cleaning such a situation there is no time and no time to develop long-lasting order, straighten , sweep , clean habits, on the side affect production processes and quality control of things and see the view , especially in doing problem analysis, concluded intentionally or unintentionally ignored site-specific factors .
However, in the implementation of 8S management , these were not taken seriously , ignored all the problems out -faceted , and was put into the company's strategic height , site management with the norms and standards , zoning clear, a variety of tools , items identified clear , orderly place , every employee in their daily work will be subject to norms and standards -based performance appraisal .
8S Management greatest achievement is the employee's habits and change of attitude , a refreshed spirit
8S management before , the scene of garbage not cleared up , the tool is not timely homing homing , staff attitudes towards work , the performance is more casual, and even some people behave is lazy, always feel the scene of management control is not necessary or almost or superfluous, for superior finishing, straighten, sweep the work order is very resistant , so that they feel is a superior thing to do outside of work , increasing the labor burden. 8S management , the staff has been able to understand the significance of the scene for the enterprise , the work they do understand the value of existence , they can take the initiative to understand the significance of the initiative to realize the value of their work , everyone clearly know what they want do , how to do, what kind of standards needed to achieve , we are not accustomed to from habit , from being " enforced " to conscious voluntary compliance , identification can be strict and timely order, straighten and clean , no longer with the instructions of superiors contrary .
8S Management Practice make UNOs Brand has emboldened,guaranteed ,and integrity
No matter what industry , with the development of the market , consumers will increasingly high quality requirements , as companies can meet the increasingly higher requirements , whether there are emboldened to protect their brand integrity.
8S management to promote the standardization of the basic work , scientific management , service work commitments of work and beautiful environment . Refinement of the on-site production process control , UNOs Company can easily be able to find and correct the root cause stains quality , and can be resolved in the first time , and subsequently 8S management continued in-depth , the quality will be more great protection to consumers to buy rest assured , hard life , high-quality Power Bank , which is UNOsCompany force for the protection of brand integrity
